eToro is a social trading and multi-asset brokerage company that focuses on providing financial and copy trading services.

Finance

eToro

Kreeson Thathiah is the current head of UK Client Money & Finance at [eToro](/org/etoro). Prior to this, they were the head of finance EMEA & Global Financial Risk Manager at [OANDA](/org/oanda) from November 2014 to January 2016. From February 2016 to March 2018, they were an independent contractor, and before that they were the Group Finance Director at Lenlyn Holdings Plc from October 2005 to April 2014.

Kreeson Thathiah reports to Shalom Berkovitz, CFO. Kreeson Thathiah works with Ido Haviv - Controller, Gil Shapira - Chief Investment Officer, and Meron Shani - VP, Finance.

Kreeson Thathiah

Born in Israel, Koby Cattan is currently the Head of FP&A at [eToro](/org/etoro). Koby has a long and successful history in financial planning and analysis, having previously worked as the Head of FP&A at [eToro](/org/etoro) from November 2018 to November 2019, and as the Director of Financial Planning and Analysis at [Matomy Media Group](/org/matomy-media-group) from October 2011 to January 2019. In their current role, Koby is responsible for the financial management of operations and leads due diligence teams (accounting, legal, and financials). Koby has also improved general processes and cost efficiency at [eToro](/org/etoro).

Koby Cattan has a Master of Business Administration (MBA) in Finance from Ben-Gurion University of the Negev and a Bachelor of Science (BSc) in Economics from the same school.

They work with Meron Shani - VP, Finance, Ido Haviv - Controller, and Gil Shapira - Chief Investment Officer. Their manager is Shalom Berkovitz, CFO.

Koby Cattan

Gil Shapira is the current Chief Investment Officer at [eToro](/org/etoro). Prior to this, they served as the CEO of Psagot Investment House from October 2006 to August 2019. There, they were responsible for managing a major index product company with 23B ILS AUM in 160 ETF’s. Gil was also the direct manager for 70 employees, managers and 3 VP’s, leading the company’s business activities and vision. Other responsibilities included overall responsibility for marketing, sales and business development, investment, operations, finance and regulation, and leading the business relations with local banks, global banks, and index providers. Gil also led complex processes - Meitav ETN acquisition (2013), ETF reform (2018). Before Psagot Investment House, Gil Shapira served as Marketing Team Manager at Rakia capital market from January 2005 to September 2006 where they increased bank consultants exposure to company products and was also a member of Rakia Capital Markets management. Prior to that, they completed a management training program at [Bank Leumi](/org/bank-leumi) from January 2003 to December 2004.

Gil Shapira holds a Master of Business Administration (M.B.A.) from Bar-Ilan University, where they majored in finance. Gil also holds a Bachelor of Arts (B.A.) from Bar-Ilan University, where they studied economics, business administration, and psychology.

Their manager is Shalom Berkovitz, CFO. Some of their coworkers include Meron Shani - VP, Finance, Ido Haviv - Controller, and Kreeson Thathiah - Head of UK Client Money & Finance.

Gil Shapira

Ido Haviv is the current Controller at [eToro](/org/etoro). Prior to this, they served as Head of Global Accounting at [eToro](/org/etoro) from August 2019 to January 2022. Prior to that, they were the Controller at [Johnson & Johnson](/org/johnson-johnson) from June 2016 to July 2019. Ido started their career as a Senior Audit Associate - Real Estate & Infrastructure at EY from January 2013 to May 2016. Ido is a certified CPA in Israel with extensive experience in auditing, tax reporting, and controls (SOX). Ido has also served as an IPO and BOT advisor for international companies.

Ido Haviv has a Bachelor's Degree in Accounting and Business/Management from The College of Management Academic Studies.

They work with Meron Shani - VP, Finance, Koby Cattan - Head of FP&A, and Gil Shapira - Chief Investment Officer. Ido Haviv reports to Shalom Berkovitz, CFO.

Ido Haviv

Meron has 20 years of finance executive experience with an extensive background in leading the finances of international groups, including strategic planning, M&A activities and growth initiatives. Before joining [eToro](/org/etoro) in 2019, Meron served in senior roles at [The Stars Group](/org/the-stars-group) (TSG), the last one as Finance Director. Prior to that, Meron served in senior roles at 888 Holdings Plc., including as Finance Director. Meron was part of the senior team who led both groups to transform from private to public. Prior to that Meron served as Senior Associate at PWC Israel. Meron holds a BA in Accounting and Business, and a Master’s of Law degree (LL.M).

Meron Shani

Merav Shor is currently Counsel, Regulatory Affairs at [eToro](/org/etoro). Prior to that, they were VP, Legal & Compliance at Floating Point Group from May 2020 to June 2022, where they led the legal and compliance team and oversaw all legal matters for a crypto technology provider serving institutions. Merav has also served as Head of Legal Operations at Wall Street Blockchain Alliance from September 2017 to May 2018.

Merav Shor earned their Master of Laws (LL.M.) in Corporation Law from New York University School of Law. Merav also holds a Bachelor of Laws (LL.B.) from [University of Haifa](/org/university-of-haifa), where they graduated with a GPA of 90 (A). In addition, they are certified as a Certified Anti Money Laundering Specialist (CAMS) by ACAMS and as a NY-Licensed Attorney by the New York State Bar Association. Finally, they are also licensed as an Attorney in the State of Israel by the Israel Bar Association.

Merav Shor reports to Jasmine Shergill, Director of Regulatory Affairs, USA.

Merav Shor

Sabrina Grissom is the current Head of US Talent at [eToro](/org/etoro). Sabrina has previous experience working as a VP of People at Noble Markets, a Director of Talent & Culture at [Voxy](/org/voxy), and an HR & Recruiting Manager at [Persado](/org/persado). Before that, they worked as a Senior Recruiter at ZocDoc. Her first job was as a David Yurman Specialist at [Nordstrom](/org/nordstrom).

Sabrina Grissom has a Bachelor of Arts in Communications from Ramapo College of New Jersey and a degree from [University of Notre Dame](/org/university-of-notre-dame)- Australia.

They are on a team with and Jasmine Shergill - Director of Regulatory Affairs, USA. Their manager is Guy Hirsch, Managing Director, US Region.

Sabrina Grissom

Jasmine Shergill is the Director of Regulatory Affairs, USA at [eToro](/org/etoro). Jasmine has over five years of experience in the financial regulatory field. Prior to joining [eToro](/org/etoro), Jasmine served as Regulatory Counsel at [Betterment](/org/betterment) from March 2017 to February 2019. Before [Betterment](/org/betterment), they were a Senior Attorney at [FINRA](/org/financial-industry-regulatory-authority-inc) (Financial Industry Regulatory Authority) from September 2014 to March 2017. Jasmine began their career as an Examiner in Member Regulation Sales Practice at [FINRA](/org/financial-industry-regulatory-authority-inc) in September 2014 and was promoted to Associate Examiner in September 2015. In April 2016, they were promoted to Senior Attorney in the Department of Enforcement. Jasmine received their J.D. from Harvard Law School and their B.A. from [Columbia University](/org/columbia-university).

Jasmine Shergill has a Doctor of Law (J.D.) from The Catholic University of America, Columbus School of Law, a BBA in Managerial Sciences from Georgia State University - J. Mack Robinson College of Business, and they are certified by [FINRA](/org/financial-industry-regulatory-authority-inc) in Series 24, 63, and 7.

Some of their coworkers include Sabrina Grissom - Head of US Talent. A direct report to Jasmine Shergill is and Merav Shor - Counsel, Regulatory Affairs. Jasmine Shergill reports to Guy Hirsch, Managing Director, US Region.

Jasmine Shergill

Israel joined eToro in 2014 and is leading the Engineering Department including R&D, Technical Operations and Security. He has more than 20 years of experience in entrepreneurship, innovation, building award winning products and growing revenues.Most recently, he was the CEO of Dell Software Israel operations. Israel holds a BA in Computer Science & Economics.

Israel Kalush

Tal joined eToro in 2009 and is currently leading the Product Department (Product Management & Design Studio teams), managing the end to end lifecycle, from product roadmap to execution. Before joining eToro, Tal was a successful entrepreneur. He served as the Founder & CEO of a start-up company which raised funds from two VCs and launched its product. Tal holds a BA in Business Administration.

Tal Ben-Simon

Doron brings decades of experience across multidisciplinary IT projects and operations to head eToro X Ltd - the entity responsible for executing eToro's blockchain and cryptoasset vision. In the past, Doron led Supertech STL Ltd., one of the largest ICT integrators in West Africa and headed Glasshouse - a leading provider of IT services in the Middle East, Eastern Europe and Africa. Most recently, he served as the COO of a Fintech startup. He holds a B.A. in Economics (with Honors).

Doron Rosenblum

Founder & Managing Partner, Genesis Partners. For nearly two decades, Eddy has focused on private-equity investments in the high-tech sector, and has played a key role in several high-profile success stories. Eddy began his career with IBM, where he served as a Large Systems Expert and Account Executive and as a Large Accounts Strategic Planner for IBM UK. Eddy holds an MSc in Information Systems and a BA in Statistics.

Eddy Shalev

Santo is a cofounder and General Partner at Spark Capital. He led Spark Capital’s investments in Adap.TV (AOL), Admeld (Google), CT-100/CNET (CBS), IPWireless (General Dynamics), KickApps (KIT Digital), Lexity (Yahoo), Oculus (Facebook) and OneRiot (Walmart). Santo holds an MBA in Finance from The Wharton School of the University of Pennsylvania, and an MSc in Electrical Engineering from the New Jersey Institute of Technology (NJIT).

Santo Politi

Amy Moore is currently the Head of Human Resources for Europe at [eToro](/org/etoro). Prior to this, they worked as an HR Leader for Europe at Mercer from June 2013 to June 2022. Before that, they were an HR Business Partner at Mercer from May 2006 to December 2012. Amy also worked as a Recruitment Specialist at 3M from January 2005 to December 2006, and as a Recruiter at [ASB Bank](/org/asb-bank) from January 2003 to December 2004.

Amy Moore has a Post Graduate Diploma in Human Resource Management from The University of Auckland, and a Graduate Diploma in Law from BPP College London.

Amy Moore reports to Miri Kedem, VP, HR.

Amy Moore

J. Christopher Giancarlo served as 13th Chairman of the United States Commodity Futures Trading Commission. Giancarlo also served as a member of the US Financial Stability Oversight Committee, the President’s Working Group on Financial Markets, and the Executive Board of the International Organization of Securities Commissions. Giancarlo is Senior Counsel to the international law firm, Willkie Farr & Gallagher. He is also the co-founder of the Digital Dollar Project, a not for profit initiative to advance exploration of a US Central Bank Digital Currency. Giancarlo received his J.D. from Vanderbilt University School of Law and a B.A. Phi Beta Kappa from [Skidmore College](/org/skidmore-college).


J.Christopher Giancarlo

Miri joined eToro in 2009. She leads the Human Resources Department in all aspects including talent acquisition, training and development, performance management, compensation programs, succession planning, employee relations and welfare. Prior to joining eToro, she worked in HR for several leading companies including: Fraud Sciences (acquired by PayPal), Wiseband Communication, Optibase LTD, and Mercury Interactive (acquired by HP). Miri holds a BA & LLB, Bachelor of Law.

Miri Kedem

Lina Reshef is the Senior Legal Counsel at [eToro](/org/etoro). Lina has been in this role since 2013, and has over 15 years of experience working in the legal field.

Lina started their career at Kidum, where they worked as the General Counsel and Regulatory Affairs Manager from 2004 to 2013. In this role, they were responsible for establishing and managing the company's legal department, providing legal advice to all departments, and accompanying the company's sale transactions.

Since joining [eToro](/org/etoro) in 2013, Lina has been responsible for the company's regulation affairs, drafting of legal documents and contracts, management of litigation activities, and communication with the American parent company.

Lina Reshef has a Bachelor of Laws (LL.B.) from [Tel Aviv University](/org/tel-aviv-university) and a Master of Business Administration (MBA) from The College of Management Academic Studies. Lina is also a licensed attorney from the Israeli Bar Association and has a certification from the Israel Bar Association in Lawyer.

Some of their coworkers include Shaul Apirion - Senior Legal Counsel. Lina Reshef reports to Debbie Kahal, General Counsel.

Lina Reshef

Avital Sobol is the current Director of Marketing, Brand & Operations at [eToro](/org/etoro). Prior to this, Avital worked as the Marketing Director (Brand & Operations) at [eToro](/org/etoro) from April 2016 to May 2021.

eToro is the world’s leading social trading platform and was founded in 2007. It has won 6 Fintech awards and has attracted over 9 million users from over 140 countries. [eToro](/org/etoro) has over 500 employees in offices in Tel Aviv, London, Moscow, Sidney, Shanghai, Larnaca and other locations worldwide.

As the Director of Marketing Operations in [eToro](/org/etoro), Avital is responsible for heading the corporate strategy development and its implementation across all available marketing channels in over 140 countries. This requires Avital to have extensive exposure to international advertising in multiple languages and markets and to understand the cultural nuances of [eToro](/org/etoro)’s source markets. Additionally, Avital is responsible for Foster, maintaining and developing strategic partnerships with industry stakeholders as well as bringing strategy and functional expertise to [eToro](/org/etoro)’s core areas of performance marketing, content creation and multi-media production.

Avital Sobol has a Bachelor's degree in Economics and Communication from [Tel Aviv University](/org/tel-aviv-university), and an MBA in Marketing from the College of Management Academic Studies.

Avital Sobol reports to Nir Szmulewicz, VP, Marketing. They work with Valerie Kalifa - Director of Marketing, France, Ming Yang - Director of Marketing (Asia), and Guy Yom Tov - Director of Marketing (SEM).

Avital Sobol

Alain Tennekoon is currently the USA Controller at [eToro](/org/etoro). Prior to this, they were the Senior Manager Controller, Trade at Circle from November 2018 to June 2019. In this role, they were responsible for the global controller for Circle Trade and managed a team of senior accountants performing reconciliations of all trading activities including gain/ loss on activity, mark-to-market, and assets held at month end. Alain also presented monthly trading P&L, P&L performance, and key balance sheet positions to CFO and Finance/ Accounting team to identify patterns, derailleurs, and keep CFO and finance team informed.

In addition, they developed accounting policies and procedures for the treasury and trading business including risk surveillance and exposure, trading limits, and separation of duties. Alain also revamped internal controls by identifying and closing control gaps and established processes and procedures to minimize operational risk. Furthermore, they conducted analysis of the wider finance and accounting team to reduce redundancy and month-end close time with greatly improved controls and automation. Lastly, they oversaw collaboration between finance, trading team, and settlements team to resolve operational and booking issues. This includes creation of a finance committee that helped to reduce errors and month-end close time.

Alain Tennekoon has a Bachelor of Science (B.S.) in Management Information Systems from [Penn State University](/org/penn-state), as well as certifications from [FINRA](/org/financial-industry-regulatory-authority-inc) in Series 24 - General Securities Principal, Series 27 - Financial and Operations Principal, Series 99 – Operations Professional, and Real Estate Salesperson from the New Jersey State Department of Banking and Insurance. Alain is also certified by the Blockchain Council as a Certified Cryptocurrency Expert, Certified Blockchain Expert, and Certified Ethereum Expert (CEE).

Their manager is Erin Baskett, Chief Compliance Officer.

Alain Tennekoon

Valerie Kalifa is currently the Director of Marketing for France at [eToro](/org/etoro). Prior to this, they served as the Vice President of Marketing at Seeking Alpha from May 2018 to January 2019, where they were responsible for executing the online consumer acquisition plan, developing and executing targeted campaigns, selecting and executing strategic sponsorships, and overseeing offline marketing strategies.

From April 2014 to July 2017, Ms. Kalifa served as the Marketing Director for French and Spanish Markets at Wix.com, a growing company. In this role, they were responsible for executing the online consumer acquisition plan, developing and executing targeted campaigns, selecting and executing strategic sponsorships, and overseeing offline marketing strategies.

Prior to their work in marketing, Ms. Kalifa worked as a Project Director for Business Trading Operations at NYSE Euronext from October 2001 to September 2010. In this role, they were responsible for leading a team of project managers and business analysts in the development and implementation of trading operations projects.

Ms. Kalifa has also served as a Partner at MindPrint from October 2017 to March 2018 and as a Strategy and Business Development Consultant from January 2011 to February 2014. In these roles, they provided consulting services to clients on strategic planning, business development, and project management.

Ms. Kalifa began their career as a Project Manager at Banque Worms from September 1998 to September 2001. In this role, they managed a team of developers in the implementation of banking software projects.

Valerie Kalifa has an Executive MBA from [INSEAD](/org/insead) and a DESCF in management control, accountancy and financial management from the Conservatoire National des Arts et Métiers.

Their manager is Nir Szmulewicz, VP, Marketing. They work with Avital Sobol - Director of Marketing, Brand & Operations, Natalia Andreeva - Director of Marketing (Russia & CIS), and Avishay Lavi - Director of Partners & Media.

Valerie Kalifa

Guy Yom Tov is the current Director of Marketing (SEM) at [eToro](/org/etoro). Guy has also worked at OptionRally, Orange - Partner communication, and abaGada Internet LTD. In their previous positions, they were responsible for SEM & Web Analytics, Performance Marketing, and growth of web site traffic. Guy has also been a VP Marketing & Business Development at Always Locksmith Ltd and the Owner of Advanced.co.il. Guy Yom Tov has also founded and managed Advanced Web Marketing from January 2003 to January 2016.

Guy Yom Tov attended The Academic College of Tel-Aviv, Yaffo and Ironi daled.

They work with Natalia Andreeva - Director of Marketing (Russia & CIS), Avital Sobol - Director of Marketing, Brand & Operations, and Valerie Kalifa - Director of Marketing, France. Guy Yom Tov reports to Nir Szmulewicz, VP, Marketing.

Guy Yom Tov

Jonathan Uchenik is currently the Head of SEO at [eToro](/org/etoro). Prior to this, they worked at the Webpals Group from October 2013 to April 2018 where they were the Business Group Leader. In this role, they were responsible for leading and managing the SEO - Casino BU's ROW group which consisted of over 25 employees in 15 different countries. Jonathan was also responsible for the group's performance and growth, setting the strategy and monitoring its implementation, as well as responsible for the performance, development, motivation and well-being of the group’s members.

At Webpals Group, Jonathan was also responsible for each market's business success and its P&L, training and developing the team leaders and ensuring they did the same for their teams. Additionally, they were responsible for the development and execution of yearly, monthly and weekly plans, as well as responsible for the development and execution of SEO, content, marketing and business strategy. Their ultimate goal was to grow and maximize the potential of the existing operation, as well as identify new business opportunities including M&A and additional channels - PPC, Social networks, Email marketing, Media buying.

Jonathan Uchenik reports to Nir Szmulewicz, VP, Marketing. They work with Ming Yang - Director of Marketing (Asia), Valerie Kalifa - Director of Marketing, France, and Avital Sobol - Director of Marketing, Brand & Operations.

Jonathan Uchenik

Natalia Andreeva is currently the Director of Marketing for Russia & CIS at [eToro](/org/etoro). Prior to this, they were the VP of Marketing for Alfa Forex from August 2013 to June 2015. Before that, they were the Head of the Regional Marketing Department at Forex Club from May 2009 to June 2013.

Natalia Andreeva is currently an undergraduate student at RANEPA, studying finance and credit.

Their manager is Nir Szmulewicz, VP, Marketing. Natalia Andreeva works with Stephanie Wilks-Wiffen - Head of Marketing (UK), Guy Yom Tov - Director of Marketing (SEM), and Jonathan Uchenik - Head of SEO.

Natalia Andreeva

Liora Edelstein is the current Senior Partners & Media Manager at [eToro](/org/etoro). Liora has held various marketing positions at different companies over the years. In 2009, they became the Director of Business Systems for The Nation Traffic. During their time there, they were responsible for providing solutions for the technical and business needs of the marketing department, including the implementation of a new affiliate network, research tools, banner solutions, and BI. In 2010, they became the Director for France Italy and Benelux for The Nation Traffic. In this role, they oversaw all aspects of player acquisitions and marketing for the company. In 2013, they left The Nation Traffic to join PartyGaming as their Affiliate Marketing Manager. Liora held this position until July 2013 when they left to join [eToro](/org/etoro).

Liora Edelstein has a BA in Psychology from the Hebrew University of Jerusalem and has studied economics at tachkemoni.

Their manager is Avishay Lavi, Director of Partners & Media.

Liora Edelstein

Eyal Sheinholtz is the current Director of Product Management, Social at [eToro](/org/etoro). Prior to their current position, Sheinholtz worked as a Solution Architect & Product Owner for Israeli Military Intelligence - Unit 8200 from January 2000 to December 2013. During their time with the organization, they were responsible for analyzing customer needs and defining user stories, cooperated with developers, team leaders and section managers from early scenarios, through product development and product launch. Additionally, they managed and prioritized product backlogs, governed project resources and determined suitable technological roadmaps in accordance to project goals. Eyal also pioneered complex IT solutions under multidisciplinary architectures using specification documents and architectural design. Lastly, they utilized BizTalk server, IBM Websphere MQ and the Oracle Fusion stack within the responsibility for the organization’s middleware solutions. Throughout their tenure with Israeli Military Intelligence - Unit 8200, Sheinholtz constantly examined new potentially-valuable products through collaboration with companies from the private sector and carried out the process of implementing them in the organization.

Eyal Sheinholtz reports to Tal Ben-Simon, VP, Product.

Eyal Sheinholtz

Shaul Apirion is a Senior Legal Counsel at [eToro](/org/etoro). Shaul has over 9 years of experience working in various legal positions. Prior to joining [eToro](/org/etoro), they worked as a Senior Legal Counsel at [Gett](/org/gett-inc) where they handled legal and regulatory issues. Shaul also worked as an Associate at S. Friedman & Co. Shaul has a law degree from the University of Tel Aviv.

Shaul Apirion attended [Reichman University](/org/idc-herzliya) (IDC Herzliya) for both their L.L.B and B.A. Shaul studied Law for their L.L.B and Government & Politics for their B.A.

They work with and Lina Reshef - Senior Legal Counsel. Shaul Apirion reports to Debbie Kahal, General Counsel.

Shaul Apirion

Dylan Holman is a Senior Brand Marketing Manager (UK) at [eToro](/org/etoro). Prior to this, they worked as an Account Manager at Fast Track from February 2011 to December 2015, where they were responsible for the day-to-day management of the accounts, providing sports sponsorship and PR advice to senior management. Dylan has also worked as a Junior Account Executive at Performance PR from March 2009 to May 2010, and as an Intern at [Octagon](/org/octagon) from June 2008 to August 2008.

Dylan Holman is currently studying marketing and management studies at [Loughborough University](/org/loughborough-university). Prior to this, they completed their A Levels in Business Studies, Sport Studies and Geography at St George's College.

They work with and Natasha Prayag - Content Manager. Their manager is Stephanie Wilks-Wiffen, Head of Marketing (UK).

Dylan Holman

Robert Hallam is currently the Retention Team Leader at [eToro](/org/etoro). Prior to this, they held various positions including Sales Executive at ETX Capital, Head Waiter at Michel Patisserie Cafe, and Recruiter at Adecco UK & Ireland. Robert has also worked as an HR Administrator at Greenstar and an International Referee for the Irish Tag Rugby Association. Throughout their career, Robert has demonstrated their ability to convert leads, upsell and cross-sell products, and address trade queries with clients. Robert is also skilled in processing client documents and has a strong background in human resources.

Robert Hallam has a graduate degree in human resource management from Technological University Dublin and a degree from CBC Monkstown Park.

and Pearse Carson - Senior Account Manager reports to Robert Hallam. They are on a team with and Elie Edery - Head of Customer Loyalty. Robert Hallam reports to Etay Cohen, VP, Customer Facing.

Robert Hallam

Elad Lavi is the VP of Corporate Development at [eToro](/org/etoro). Elad has also served as an advisor at Wealth Management 2021 Research and as an Advisory Services at KPMG Israel. Elad has a law degree from GKH Law Offices: Gross, Kleinhendler, Hodak, Halevy, Greenberg & Co. and has experience in complex financial instruments.

Elad Lavi began their educational career by obtaining a Bachelor’s Degree in Law (L.LB) from [Reichman University](/org/idc-herzliya) (IDC Herzliya). Elad then went on to obtain a Bachelor’s Degree in Accounting and Business/Management from the same school. After working for a few years, they decided to pursue a Master’s Degree in Business Law (L.LM) from [Reichman University](/org/idc-herzliya) (IDC Herzliya). Upon completing their Master’s Degree, they obtained certification as a Certified Public Accountant from the Israel Accountants Council and as a Lawyer from the Israeli Bar Association.

They are on a team with Jonathan Dayan - VP, Trading, Shalom Berkovitz - CFO, and Hedva Ber - Global COO & Deputy CEO. Their manager is Yoni Assia, Founder & CEO.

Elad Lavi

Zachary Hogg has been working in the field of accounting for over 10 years. Zachary started their career as an accountant at a small accounting firm. After a few years, they moved to a larger accounting firm where they eventually became a manager. In 2018, they left their position as a manager at a large accounting firm to become the assistant controller at [eToro](/org/etoro). Zachary has always been interested in education and has used their position as assistant controller to improve the educational offerings for students studying accounting and finance. Zachary has also worked to expand the exam bank and increase the traditional offerings from this position. In 2020, Zachary handed off their position as assistant controller to their successor and is now focusing on their new project: developing a background in finance and CPA for students studying accountants in industry (general business).

Zachary Hogg

Dan Moczulski is the Managing Director of eToro UK. Dan has over seven years of experience in the financial trading industry, and is an expert in margin trading, forex trading, and cryptocurrency. 

Moczulski began their career as a consultant for Star Financial Systems in September 2013. Dan became the CEO of the company in January 2014, and changed the business model from an outsourced IT department to a SaaS model supporting multiple brokerages. Under Moczulski's leadership, Star Financial Systems became a market-leading provider of margin trading dealing systems. 

In late 2019, Moczulski negotiated and completed the sale of Star to AxiCorp. Dan is now using their expertise to help eToro UK reach its goals.

Dan Moczulski holds a Bachelor of Arts in Economics from the [University of Liverpool](/org/university-of-liverpool).

Dan Moczulski reports to Yoni Assia, Founder & CEO. They work with Robert Francis - Managing Director (Australia Region), Erin Baskett - Chief Compliance Officer, and Miri Kedem - VP, HR.

Dan Moczulski

Koby Perets is the current Head of Data at [eToro](/org/etoro). Koby has previously worked as the Director of Software Engineering at [Salesforce](/org/salesforce), and before that, as an R&D Team Leader at HP Software. Koby has also worked as a Mobile Developer at BoomeRing Communication and as a Research Assistant at Technion - Israel Institute of Technology.

Koby Perets has a Bachelor of Science in Applied Mathematics from Technion - Israel Institute of Technology, a Master of Business Administration - MBA from The Open University of Israel, and certifications from [Coursera](/org/coursera) in Machine Learning With Big Data, Hadoop Platform and Application Framework, Introduction to Big Data, Introduction to Big Data Analytics, Web Application Architectures, Getting and Cleaning Data, Programming Mobile Applications for Android Handheld Systems, R Programming, The Data Scientist’s Toolbox, and Welcome to Game Theory.



Koby Perets

Hernan Kaufmann is a director of trading at [eToro](/org/etoro) and previously worked at GHF Group. Hernan has experience in the trading industry and has played a significant role in the company's growth over the past few years.

Hernan Kaufmann has a Bachelor of Science in Industrial Engineering from [Tel Aviv University](/org/tel-aviv-university).

Hernan Kaufmann reports to Jonathan Dayan, VP, Trading. They are on a team with and Burt Ross - Trading Risk Manager.

Hernan Kaufmann

Elad Gotfrid is the current Director of Production IT at [eToro](/org/etoro). Elad has been with the company since March 2013 and has held this position since January 2022. Prior to their current role, Elad was the Director of IT at [CloudShare](/org/cloudshare) from January 2007 to March 2013. Elad then transitioned to WE! Consulting Group where they worked as a VMware Trainer & Senior Consultent from March 2004 to March 2007. Elad began their career as a Sys Admin at Mey-Eden in January 2004 and remained there until December of that year.

Elad Gotfrid was educated at Netanya Academic College.

Elad Gotfrid works with Luval K. - Director, Cyber Technologies & Defense, Nir Tordjman - Director of Security Operations. Elad Gotfrid reports to Tomer Kremer, Chief Information Security Officer.

Elad Gotfrid

Hadas Yonas is currently the Director of Compliance Policy at [eToro](/org/etoro). Hadas has extensive experience in the legal field, having worked as a Senior Legal Counsel and Head of Corporate Finance at the Israel Securities Authority from September 2011 to December 2018. Hadas also worked as an Associate at Ropes & Gray LLP from January 2010 to December 2011, and at Meitar Liquornik Geva & Leshem Brandwein from January 2002 to December 2007.

Hadas Yonas received a Bachelor of Laws (LL.B.) and Bachelor of Business Administration (BB.A.) from The Hebrew University of Jerusalem. Hadas then went on to earn a Master of Laws (LL.M.) in International Taxation from the University of Michigan Law School. Finally, they received a SJD in International Taxation and Corporate Governance from the University of Michigan Law School.

Hadas Yonas reports to Avi Sela, COO. They work with Debbie Kahal - General Counsel, Panayiotis Panayides - Global Operations Senior Director.

Hadas Yonas

Burt Ross is the Trading Risk Manager at [eToro](/org/etoro). Prior to their current position, Ross served as a Senior Associate at Geller & Company from December 2008 to June 2013. In their role at Geller, Ross was responsible for investment management and planning for the firm's high net worth clients, including Michael Bloomberg. 

At Ross' advisement, management instituted differentiation of Michael Bloomberg's personal portfolio and [Bloomberg Philanthropies](/org/bloomberg-philanthropies) portfolios. The personal portfolio transitioned into more liquid and tax efficient investments while the Philanthropies portfolios were shifted into strategies that take advantage of illiquidity and tax inefficient investments. This move saved millions of dollars in capital gains taxes and increased overall donations to charities.

Ross also evaluated corporate financing options for Bloomberg LP, collaborating with a firm-wide team to create a matrix of 144 models for complex funding scenarios. Analysis resulted in multi-billion-dollar financing structure with low rates and favorable tax treatments of distributed funds.

In addition to their work with Bloomberg, Ross also oversaw the accounts of other high net worth clients and multiple non-profit entities as a Member of the Investment Committee and Portfolio Manager. Burt was heavily involved in estate preservation and multi-generational planning utilizing advanced Trusts for wealth preservation and distribution strategies.

Burt Ross received their MSc in Real Estate Economics and Finance from The London School of Economics and Political Science (LSE) and their BS in Electrical Engineering from The [Johns Hopkins University](/org/johns-hopkins-university). Burt also attended Syosset High School.

They are on a team with and Hernan Kaufmann - Director of Trading. Burt Ross reports to Jonathan Dayan, VP, Trading.

Burt Ross

Erin Baskett earned her Master’s in Accounting from [Lindenwood University](/org/lindenwood-university) and her B.S. in Business from the University of Missouri. She began her professional career in the back office of A.G. Edwards where she assisted in the broker dealer operations, insurance, and annuity department. She later worked in a full-service certified public accounting and audit firm, during which time she obtained her certification as a CPA and managed numerous client engagements. In 2010, she joined Smith, Moore & Co (dually registered and self clearing Broker Dealer and Registered Investment Advisory firm) where she became licensed as an advisor and held the titles of CFO, Director of H.R., and Internal Audit congruently until receiving the opportunity in August of 2012 to create Autonomous Research US LP. At Autonomous Research, she managed the Investment Research broker dealer with an international presence, providing research coverage of all main US, Asian, and European financial institutions; as well as offering execution services with offices in New York, London, and Hong Kong. At the start of 2019, she created her own consulting practice to support broker dealers and investment advisors across finance, operations, compliance, etc. 

Erin Baskett

Kit Wong is the current Managing Director of eToro Asia and CEO of eToro Singapore. Kit has previously worked as a board advisor for LU Global, and as the Chief Product Officer for OVO. Kit has also been a member of the advisory board for untapt, and was the Director of Sales Strategy & Operations for Google in APAC.

Kit Wong graduated with a MBA from The Wharton School and a BEc in Economics and Accounting from the [University of Sydney](/org/university-of-sydney). Kit also attended UWC SEA.

They work with Ronen Assia - Founder & Executive Director, Etay Cohen - VP, Customer Facing, and Shalom Berkovitz - CFO. Their manager is Yoni Assia, Founder & CEO.

Kit Wong

Lule Demmissie is in charge of creating a strategic business vision for the social trading focused eToro’s entire US business, helping build a customer-centric platform to drive adoption. In addition, Lule leads eToro’s US operations, including overseeing the company’s expansion and investment within the region, operational infrastructure, marketing, investment thought leadership, corporate governance, and compliance, as well as its regulatory affairs, risk management and social responsibility sectors. Lule presides over all eToro’s US entities.

Lule Demmissie joined eToro from Ally Invest, where she served as President and oversaw the Ally Invest Securities, Ally Invest Advisors and API business lines. In this role she was responsible for the products and services delivered to Ally Invest’s all-digital client base and shaping the end-to-end client experience as well as management of the P&L and growth strategy for the business.

Prior to Ally Invest, Lule Demmissie was the Managing Director of Investment Products & Digital Guidance at TD Ameritrade and has also worked with leading investment firms such as Morgan Stanley, J.P. Morgan, and Merrill Lynch as a product manager, product developer and a financial advisor.

She holds a B.A. in Economics from Smith College, an MBA from Columbia Business School, a CIMA designation from the Investments & Wealth Institute (formerly IMCA) and the 7, 66 and 24 securities licenses.

Lule Demmissie

Avi has been with eToro since its inception in 2007. He serves as Managing Director of eToro EU LTD, and an Executive Director of eToro UK LTD. Avi is in charge of legal affairs, compliance, back office, operation risk management and payment operations. He holds an MBA and LL.B degrees from leading universities.

Avi Sela

Debbie joined eToro in 2011. Prior to that, she served as a Partner in the Corporate and Securities Group in Meitar, Liquornik, Leshem, and Geva Tal. She represented corporations and individuals in a wide range of international and domestic corporate and commercial transactions, including mergers and acquisitions, venture capital investments and more.

Debbie Kahal

An innovative Executive with extensive background in software development and testing, project management, product management and business development.

Mission-driven with global experience, business orientation and proven track record of leading complex projects, creating measurable work processes, and optimizing costs. Passionate communicator with overall 20+ years of experience building successful distributed operation centers, leading and inspiring innovation to excel and maximizing long-term efficiency.


Ran Nachman

Yoni Assia is the CEO of eToro, the world’s leading social trading platform. Yoni has shown interest in finance and computer science since youth, and so, decided to merge his passions. Yoni is a member of the YPO and was included by Financial News in its prestigious Fintech 40 ranking and by City A.M. as a Fintech 100 top influencer. He holds a B.Sc. in Computer Science and Management and an MSC in Computer Science.

Yoni Assia

Prof. Shmuel Hauser is a business leader with over 25 years of managerial, advisory, and academic experience. From 2011 until 2018, Prof. Hauser served as the Chairman of the Israel Securities Authority. Prof. Hauser has also served as Co-Chairman of the Israel Accounting Standards Board (IASB) and as a member of the advisory and licensing committees to the Banks Supervisor of the Bank of Israel. In addition, he has served as a member of the Advisory Committee to the Israel Capital Market, Insurance and Savings Authority. Prof. Hauser serves as a Senior Vice President of the ONO Academic College and Full Professor of Finance at Ben-Gurion University of the Negev, specializing in corporate governance, financial markets regulation, corporate finance and derivatives.


Shmuel Hauser

Hedva leads eToro's operational infrastructure, corporate governance, compliance, and regulatory affairs, legal, risk management and social responsibility. Hedva has more than 25 years of experience across the banking and finance industry. Between 2015 and 2020 she served as Israel’s Supervisor of Banks. Prior to that she held several senior roles at Bank Leumi, the last being Chief Risk Officer. From 2005 to 2008 Hedva represented the State of Israel on the Board of Directors of the European Bank for Reconstruction and Development (EBRD). Hedva received her PhD in Economics from the Hebrew University in Jerusalem.


Hedva Ber

For more than 20 years, Ronen has been merging technology and design to create products that perform across multiple platforms. Prior to co-founding eToro, Ronen designed medical devices, household appliances, and desktop and web applications. Ronen oversees products and engineering at eToro. He holds a BA in Industrial Design from Bezalel Academy of Arts and Design, and an MA in Product Design from the Royal College of Art in London.

Ronen Assia

Before Robert joined [eToro](/org/etoro) in June, 2017, he worked for 13 years in retail currency trading and CFD markets. Robert also worked for Australia’s leading online stock broker, Commonwealth Securities, where he ran the Exchange Traded Options desk as well as the International Trading Desk. He has also worked for leading companies in the financial market, such as TD Waterhouse, Astley and Pearce, and Exco International. Robert holds a Bachelor of Business from [Curtin University](/org/curtin-university) in Australia.

Robert Francis

Jonathan has been with eToro since its inception in 2007. He currently serves as VP Trading, managing trading operations, pricing, liquidity, and dealing teams at eToro. Jonathan holds a BA and LLB (Bachelor of Law & Business Management) and an MBA in Financial Engineering.

Jonathan Dayan

Avner Stepak is one of the major shareholders and ex-CEO of Meitav Dash. Avner serves as Vice-Chairman of the company and is in charge of corporate strategy and business development, and holds an MBA from a leading university. In addition, Avner is an active social entrepreneur advocating for people with disabilities.

Avner Stepak

Stephanie Wilks-Wiffen

A C-Level executive with extensive global experience in leading advanced software companies focused on innovative, best-of-breed products for top global companies. Chomut led large, multinational organizations with an uncompromising focus on value-based performance and top talent management.

Tuval Chomut

A recognized expert in Cyber Security across multiple domains and platforms. Cybersecurity strategist, executive, architect and technologist.

Tomer Kremer

Ming Yang

Iuval is a cybersecurity professional/executive with over 15 years of experience in information security management, research, assessments and integration.

Luval K.

Avishay Lavi

Cyber-security expert and security architect with a rich background in the realm of security, including penetration testing, consulting, secure design, SSDLC and security product integration. 

Michael Andreyko

Omri Ross

Experienced Director of Security Operations with a demonstrated history of working in the financial services industry. 

Nir Tordjman

Fresh CTO, passionate about using machine learning and artificial intelligence to solve business problems.

Moti Goldklang

Data Science Manager, leading innovation activities in Fintech, Quantitative Finance, Machine Learning, Big Data and Artificial Intelligence.

Ronen Almog

Elie Edery

Natasha Prayag

Etay joined eToro in 2016 and is responsible for the customer-facing personnel, including teams in Israel, the UK, Russia, China, and Cyprus (~150 employees). Prior to that, Etay was the CEO of a call centre business of a leading telecom company, where he oversaw more than 1,500 people. Etay holds a BSc in Economics and Management.

Etay Cohen

Nir Joined eToro in 2011. He heads the marketing department, which includes the SEM, Social, Media, Community, Retention, Partners and Growth teams. Nir has been in the Business Intelligence and marketing field for many years in various business verticals. Nir holds an MBA and MSc in Stochastic Operational Research.

Nir Szmulewicz

I help companies find the subject and medium that best fits their unique identity, and then I produce a high-quality marketing strategy, design and hand-on process managing, that meets their objectives.

My specialties include Graphic design, digital media, marketing, brand awareness, and omnichannel marketing campaigns. 

eToro

Org chart

Teams

Leadership Team

CEO and Executive Team

Board of Directors

Founding Team

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