Bassel Soukar

Bassel Soukar is an accomplished professional with extensive experience in retail and e-commerce management. Currently serving as Head of Retail at Wolt and Expert Partner at Etribes, Bassel previously held significant leadership roles at REWE Group, including Head of REWE Retail & Marketplace and Head of Marketplace at REWE Digital GmbH. With a strong background in marketplace strategy, business development, and team leadership, Bassel has successfully managed large teams and full P&L responsibilities while driving growth through data-driven insights. Prior experience includes key roles at Amazon, Citrix Systems, IBM, and QSC AG, with a solid educational foundation in Business Administration from Cologne University of Applied Sciences.