Etro
Cherry CUI is a seasoned marketing professional with extensive experience in public relations, marketing, and e-commerce. Currently serving as the Senior PR & Marketing and E-Commerce Manager at Etro since November 2023, Cherry previously held the position of Senior Marketing Manager for China at The Kooples from April 2018 to June 2023. Earlier experience includes roles at KARL LAGERFELD as Assistant Marketing and Communication Manager, and at Michael Kors as Retail Marketing Executive. Cherry began a career in marketing at 宝洁 as Key Account Supervisor and previously worked as an Account Executive at Sparks Advertising & Communication. Cherry holds a Bachelor of Economics in International Economics and Trade from Wuhan University of Science and Technology.
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Etro
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ETRO is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric. The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept. The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition. The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.