Jenny Lim has extensive work experience in the fashion industry. Jenny is currently working as the Director of Retail & CRM at Etro. Before joining Etro, they worked for Max Mara Fashion Group as a Max Mara Brand Manager for seven years. Prior to that, they gained experience at ESCADA as a Senior Merchandizing Manager. Jenny also worked at Levi Strauss & Co. as a Buying & Merchandizing Manager and at Kolon Industries, Inc. as a Buyer. Jenny started their career at Youngone Corporation as a Merchandiser. Overall, Jenny Lim has a strong background in retail, brand management, merchandizing, and buying.
Jenny Lim pursued their education at UC Irvine in 1996, where they spent a year studying but did not earn a degree or choose a specific field of study. Later, from 1998 to 2002, they attended Sungkyunkwan University and obtained a Master's degree in two different fields. Jenny completed their Master's in Fashion Design and also pursued a Master's in Business Administration and Management, General at the same university.
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Etro
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ETRO is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric. The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept. The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition. The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.