Etro
Luca Balis currently holds the position of Global Business Analyst & Sales at ETRO, a role initiated in January 2023. Prior experience includes a position focused on Commercial Partnership Performance at Cartier from October 2021 to October 2022. Luca's educational background encompasses an Executive Master in Luxury Hotel Management from 24ORE Business School, anticipated to be completed in July 2025, as well as a Master's degree in International Luxury Management from the same institution, obtained in May 2021. Further education includes a degree in Economics and Communication for Management and Innovation from Sapienza Università di Roma, completed in 2020, alongside studies at SRH Berlin University of Applied Sciences and Università degli Studi di Salerno in Economics and Management with a focus on New Technologies.
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Etro
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ETRO is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric. The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept. The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition. The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.