Serena Loguercio

Serena Loguercio is an accomplished digital marketing professional with extensive experience in leading marketing strategies across various prestigious brands. Currently serving as the Head of Digital Marketing at Etro since May 2022, Serena previously held the role of Digital Growth Manager at Rewoolution, where the focus was on creating comprehensive demand generation strategies. Serena's career also includes significant contributions as Digital Marketing Manager at ISKO™, Senior Manager of Analytic Communication at adidas, and Web Marketing Manager at Fendi. Prior experience encompasses roles at YOOX NET-A-PORTER GROUP, where Serena managed digital marketing services for prominent brands, and internships in finance and marketing at Banca Aletti, UniCredit, and Microsoft. Serena holds an MBA from IE Business School and a degree in Business Administration from Università Bocconi.