ETRO is New Tradition, the sum of artisan know-how and creative experimentation.
The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways.
In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity.
The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric.
The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept.
The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition.
The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.

Apparel & Fashion

Design

Retail

Textiles

Etro

This department focuses on providing expert guidance and support to clients to enhance their experience and satisfaction.

Client Services

This department oversees the management and operational efficiency of retail stores to ensure a consistent and positive customer experience.

Retail Operations

This department is responsible for managing sales operations and driving revenue growth through customer engagement and relationship building.

Sales Department

The Sales and Customer Support team at Etro is dedicated to driving revenue and enhancing customer satisfaction through exceptional service and product expertise. This team not only manages direct sales across various divisions—such as retail, interior decoration fabrics, and franchising—but also provides comprehensive support to clients, ensuring a seamless shopping experience that reflects Etro's commitment to quality and creativity. Their focus on personalized service and visual merchandising helps cultivate the brand’s unique identity in the luxury market.

Sales and Customer Support

This department oversees the operations and performance of retail stores, ensuring effective management and customer service.

Store Management

The Design and Development team at Etro is responsible for merging innovative design with artisan craftsmanship to create unique fashion and lifestyle products. This diverse group of fashion and graphic designers, textile experts, and product developers collaborates to conceive and refine collections that embody the brand's signature style, focusing on quality materials and intricate prints. They play a crucial role in ensuring that each piece not only reflects Etro's creative vision but also meets the meticulous standards of luxury and functionality that define the brand.

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Retail Operations

Sales Department

Sales and Customer Support

Store Management

Design and Development