Anja O. is a seasoned marketing professional with extensive experience in customer relationship management (CRM). Currently serving as the Global CRM Manager at Etsy since July 2022, Anja O. drives the CRM loyalty strategy and develops strategic discounting campaigns to enhance customer engagement. Prior experience includes leading the UK and DE CRM roadmap at Etsy and holding senior roles at Findmypast and Treatwell, where responsibilities encompassed building CRM functions, managing omni-channel campaigns, and mentoring teams. Anja O. is proficient in utilizing various tools, including Braze and Salesforce Marketing Cloud, to drive customer retention and optimize marketing performance. Anja O. holds a Master of Science in Marketing from WU (Vienna University of Economics and Business) and a Bachelor of Science in Marketing and Supply Chain Management from Duquesne University.
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