Paul S. is a data scientist currently specializing in marketing at Etsy, where they lead research on global marketing incrementality tests and develop advanced testing methodologies. Previously, Paul served as a decision scientist at Ibotta, Inc., focusing on strategic marketing analytics, including the implementation of Bayesian regression models and customer journey analysis. With earlier experience as a quality assurance engineer and data scientist at DEG Digital, Paul managed SQL code reviews and was instrumental in building data pipelines and predictive models for various clients. Paul holds expertise in marketing mix modeling, customer lifetime value modeling, and visualizations using tools such as Tableau and R.
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