We are an innovative baby brand whose products are uniquely designed with science to support babies’ visual and cognitive development. The results are magical.

Working with an orthoptist and our scientific research partners The University of Sussex Baby Lab and our consultant Orthoptist, we ensure that our prints are perfectly aligned with what babies can see and what they enjoy looking at. This stimulates them and complements their visual and cognitive development.

Because babies are captivated by our clever patterns, parents and carers benefit from lots of moments made easier as baby stares contently. 

We are HQ'd in the UK but with a US LLC based in Georgia, and European hub in the Netherlands.

Etta Loves

Org chart

Teams

Offices