Kat Dey (She/Her/Hers)

Kat Dey is the Co-Founder and President of ettitude. Kat is a serial entrepreneur and executive, named one of “35 People to Watch in New York Tech” and “EY Entrepreneurial Winning Woman” in 2016. Having fallen in love with ettitude's products and mission, Kat joined Ettitude in early 2018 to help expand the company globally. Prior to ettitude, Dey had a decade of experience scaling mission-driven brands. In 2012, Dey founded Try The World, a direct to consumer food subscription company, which disrupted the global artisanal food supply chain. It was named by Crains NY as the #3 fastest growing company in New York before it was acquired in 2017. Today Kat also serves as advisor and investor in several direct to consumer brands. Prior to her startup journey, Dey held strategy positions at Weight Watchers and Thomson Reuters, and received her MBA from Columbia Business School.