George Chen

Strategy Lead

George Chen serves as the Strategy Lead and Chief of Staff to the Founder at Eucalyptus, where responsibilities include managing Australia's largest men's telehealth business with over $30 million in annual revenue, overseeing daily operations, setting strategic direction, and P&L management. Previously, George worked as a Strategy Associate at Woolworths Group, contributing to the expansion of the in-house strategy function by designing sustainability reporting structures and developing key market strategies. Prior experience as a Management Consultant at Partners in Performance included focus on operational efficiency and digital transformation across various sectors. George began a career at Macquarie Group as a Senior Associate in Corporate Asset Finance. Educational qualifications include a Bachelor's Degree in Actuarial Studies/Commerce from UNSW and a Bachelor's degree in Foreign Exchange from Michigan State University.

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