Alex Viteri

Alex Viteri is a strategic advisor and fractional executive with over 25 years of experience transforming businesses across various sectors, including retail, media, financial services, and technology. Currently, Alex serves as a business mentor at Techstars Anywhere Remote Accelerator and as Chief of Strategy & Engagement at Sleek Machine. Previously, Alex held executive roles at Macy's, J. Jill, and Bliss, where significant brand transformations and marketing strategies were successfully implemented. With a focus on helping leaders navigate critical inflection points, Alex employs a unique "Position + Pivots" methodology to deliver strategic clarity and immediate impact. Alex's educational background includes a B.A. in Mass Communications from the University of California, Berkeley.