Sofia Barata is a Commercial Optimization Director at Europanel with over six years of experience in global pricing and client management. Previously, they worked as an International Client Manager and Executive at Europanel, where they managed key accounts and supported international clients. Sofia began their career at Kantar Worldpanel, progressing from Reporting Analyst to Reporting Solutions Analyst, where they coordinated multi-country projects and implemented strategic analysis. They hold a Licenciatura in Economics from ISEG - Lisbon School of Economics & Management and a Pós-Graduação in Data Analysis in Social Sciences from ISCTE - Instituto Universitário de Lisboa.
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