Peter Croft is an experienced executive in the fitness and health industry, currently serving as the Chief Strategy Officer at Perfect Gym Solutions S.A. since June 2018, where responsibilities include developing global growth strategies. Additionally, Peter holds the position of Chairman for the T20 Fittech Advisory Group under EuropeActive and serves as a Non-Executive Director at Orbit4 and formerly at thriveologie™. Peter's extensive background includes leadership roles at Life Fitness, specifically directing international business strategies across various regions, and positions at FitLinxx, where management of worldwide sales and international operations was paramount. A graduate of Nottingham Trent University with a BSc in Sports Science & Business, Peter has specialized in digital transformation, growth strategy development, and consultancy within the fitness sector.
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