Evaluative Criteria, Inc. (ECI) is part of the CRG Global portfolio of companies, a leader in the execution of custom research for Innovation, Research and Brand teams.
ECI focuses on understanding your category and competitive landscape concurrent with your short and long-term business issues and where your brand is now and where you want it to be in the future. Utilizing collaborative thought leadership and a highly communicative partnership, an inventive and thorough research design is developed to provide the insights needed to drive business strategy.
Over the past 50 years, ECI has demonstrated its dedication to the Market Research Industry. We have evolved and continue to differentiate ourselves from our competition by: 
▪ Staffing experienced industry professionals committed to research method development and best practice execution
▪ Developing full-service market research capabilities using systematic quality controls and communication
▪ Continually reinvesting in technologies and infrastructure to ensure that we provide our clients with state-of-the-art facilities and research capabilities
▪ Our entire staff, including project management and operations, are based in the US

Evaluative Criteria Inc

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