Adam Forde

Adam Forde is a Chief Digital Officer currently leading digital transformation efforts at HBK - Hottinger Brüel & Kjær, where they oversee digital product design, development, and sales. With extensive experience in technology leadership, Adam has held various senior roles, including Group CIO at Berendsen and CTO for both The Coca-Cola Company and GE Capital. They are also an advisory board member with the Global CIO Institute and a governing body member at Evanta, a Gartner Company. Adam's educational background includes a BA(Hons) from UCL and an MSc from Birkbeck, University of London.