Even Sports is a digital fandom studio built on a simple belief: the future of sports is driven by the fans.

 We specialise in creating digital products and strategies for women's sports and emerging fan communities.

Our portfolio includes three fantasy football platforms — Aerial Fantasy (formerly Fantasy WSL), Fantasy NWSL, and a tournament-style game for the 2025 UEFA Women's EURO — which have collectively attracted over 100,000 sign-ups. We also produce The Aerial Edit, a weekly inbox magazine reaching 13,000+ subscribers. 

Creating these products gives us something most agencies don't have: real-time understanding of how new sports audiences think, what they value, and how they engage. We know this because we serve them every day. And increasingly, we're translating that knowledge for athletes, brands, and leagues who want to reach invested fans authentically. 

Our work has been featured in The Guardian, TalkSport, and The Athletic, and we were selected for the 2024 adidas Breaking Barriers Innovation Lab, a programme designed for those furthering gender equality in sports. 

Even Sports

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