Irem Odemis

Irem Odemis is an accomplished professional in marketing technology with extensive experience in various roles. Currently serving as Product Manager Ad-Tech & Targeting at CTS EVENTIM AG & Co. KGaA, Irem manages the CDP roadmap and enhances first-party data utilization for marketing teams. Previous positions include Marketing Tech Specialist at AURUM Training, where Irem oversaw tech implementations, and Senior Marketing Automation Manager at HelloFresh, leading automation programs to optimize marketing processes. Other roles at HelloFresh included Marketing Automation Manager and Paid Social Marketing Manager, focusing on creative automation and large-scale marketing operations. Earlier experience includes Junior Online Marketing Manager and Marketing Intern at Zalando SE, as well as an internship in Business Development at Ankara Chambers of Industry. Irem holds a Master’s degree in International Marketing from IU International University of Applied Sciences and Bachelor's degrees in Economics from Hacettepe University and the University of Bremen.