Jialu Yu

Digital Marketing Manager

Jialu Yu is a digital marketing leader with over 10 years of experience in performance marketing and growth strategies across global SaaS, tech, and agency environments. Currently serving as a Digital Marketing Manager at EverCommerce, Jialu has previously held significant roles at Projectworks and Xero, where they drove substantial customer acquisition and growth initiatives. Jialu's expertise ranges from paid media and SEO to lifecycle marketing, with a proven track record of delivering measurable growth and optimizing full-funnel campaigns. With educational credentials including a Master’s in Global Affairs and Management from Thunderbird School of Global Management, Jialu is actively seeking senior leadership roles in SaaS or tech-forward organizations.

Location

Wellington, New Zealand


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