Alison Ford is an accomplished professional with extensive experience in sales and marketing within the leisure industry. Currently serving as the Regional Commercial Director at Everyone Active since April 2022, Alison manages sales and marketing activities for over 100 leisure facilities, overseeing a significant turnover of £130 million on behalf of more than 20 local authorities. Prior to this role, Alison was the Regional Commercial Manager at Everyone Active - SLM, holding a similar responsibility for multiple leisure facilities since March 2006. Additional experience includes roles such as Regional Sales and Business Manager at Hattrick Marketing and Senior Account Manager at Working Out Solutions, along with various positions in health and fitness sales and marketing at Fitness Exchange, where Alison served as both Group Marketing Manager and Sales Manager from January 1998 to March 2002.
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