Alexander Friedman is an accomplished entrepreneur and advisor with extensive experience in the luxury watch industry. As the Founder of AF. Luxury Consulting since July 2021, Alexander leads a boutique consultancy focused on delivering innovative strategies for luxury brands. In addition, Alexander serves as an Advisor to the Board at EveryWatch, a platform dedicated to watch enthusiasts and professionals. Alexander co-founded The Watches Network SA in November 2014, which specializes in digital strategy, brand repositioning, and content creation for the watch sector. Alexander's entrepreneurial journey also includes co-founding Watchonista.com in January 2009 and holding various roles in business development and finance from 2001 to 2011, including positions at Banque Privée Edmond de Rothschild and REGENCO Renewable Energy Generation Company.
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