Lars Kroef is an experienced professional with a diverse background in digital transformation, project management, and sales. Currently serving as the Oprichter at Embraiced and a Digital Transformation Consultant at Eviden since 2023, Lars specializes in analytics, artificial intelligence, and design innovation. In addition, Lars manages projects focused on artificial intelligence and predictive maintenance within the railway sector through UIC. Previous roles include business consultant at Atos and various project management and sales positions across organizations such as Credendo, New Growth Strategies, and Direct Result. Lars holds a Master of Science in Global Marketing Management from Asia Pacific University of Technology and Innovation and a Bachelor's degree from Rotterdam University of Applied Sciences.
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