Billy Cook

Billy Cook is a sports betting expert with over 20 years of industry experience, currently serving as the Head of Sportsbook at Evoke and the Founder of Betbility. They have played a pivotal role in launching and stabilizing multiple sportsbook operations, enhancing profitability across various markets. Billy has held significant positions in operations, product management, and marketing at companies including GentingBet, PartyGaming, and Gamebookers, showcasing a strong track record in leadership, strategic implementation, and risk management. They graduated with a BA in Journalism from Middlesex University in 2003.