Dan Sheppard

Dan Sheppard is an experienced operations leader with a career spanning over a decade in retail and operational management. Currently serving as the Director of Regional Operations at Evoke since July 2025, Dan previously held the position of Head of Stadia Operations at Entain, overseeing the operations of four group-owned racing stadia. Prior experience includes roles as Regional Operations Manager and Area Manager at Ladbrokes Coral, where responsibilities encompassed managing multiple stores and ensuring operational effectiveness. Previous positions also include Operations Project Manager at McColl's Retail Group, where Dan led operational projects aimed at enhancing processes for thousands of colleagues, and various management roles at Southern Co-op, Iceland Foods, and Lidl UK. Dan's entrepreneurial experience as the Managing Owner of Phoenix Protection Ltd highlights a diverse skill set and a commitment to operational excellence across multiple sectors.