Justine K. is an experienced leader in strategic delivery and product development, currently serving as the Director of UK&I Strategic Delivery at evoke since April 2022. In this role, Justine leads complex, cross-brand initiatives and has achieved notable results, including a finance function restructure. Prior to evoke, Justine spent nearly a decade at William Hill, where progression included roles from Senior Business Analyst to Head of Portfolio, crafting scalable strategies for new products and optimizing operational frameworks. Key accomplishments include the successful launch of innovative betting features and the establishment of governance processes to enhance agile delivery. Justine holds an MBA in Senior Leadership from The Open University and a BSc in Business and Technology from Sheffield Hallam University.
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