Liam Reed is an accomplished procurement professional with extensive experience in technology and customer operations. Currently serving as the Head of Procurement at evoke since December 2025, Liam previously held the position of Senior Commercial Procurement Manager for IT at Burberry from June 2021 to December 2025. Prior roles include Category Manager for Technology & Digital at ASOS.com, where responsibilities encompassed supporting decisions in networks, cybersecurity, and supply chain technology. Liam's earlier experience includes working as an IT Procurement Buyer at Sky, focusing on telecoms, and participating in a rotational graduate scheme at Sky that involved roles in corporate services and technology procurement. Liam also gained experience as an SAP Business Consultant at IBM and completed a BSc in Business Management at the University of Birmingham, further enhancing a robust procurement skill set developed through various roles since starting as a Customer Assistant at TESCO.
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