Silvia C. has a diverse work experience in marketing and strategy. Silvia started their career as a Marketing Assistant at Tom Sawyer Software, where they successfully organized a User Conference and increased attendance by 35%. Silvia then became a Marketing Associate, maintaining the company website and creating case studies. As a Marketing Manager, they led a five-person team and implemented strategies to rebrand products.
Silvia also has experience in eCommerce and digital marketing as an intern at The Clorox Company. Silvia managed digital planners and implemented digital shopping capabilities for various brands. Silvia also conducted research on competitors' eCommerce strategies to provide benchmarks and recommendations to the marketing and sales teams.
Additionally, Silvia worked as a Marketing Researcher at Roger Vivier, where they provided competitive insight on fashion luxury brands through mystery shopping. Silvia gained valuable international experience as an MBA Exchange Student at the School of Management at Fudan University in Shanghai, China.
Silvia's entrepreneurship skills shine through their role as the Founder of Jewelry and Accessories Marketplaces, where they successfully sold over 30,000 pieces and generated more than $350,000 in revenue. Silvia sourced and sold jewelry and accessories on multiple online marketplaces, managed inventory, forecasting, marketing, social media, sales, customer service, and finances.
In their most recent role as the Director of Marketing at Evolphin Software, Inc., Silvia managed the marketing team and oversaw marketing activities throughout the company, including partner relationships, events, branding, product releases, and web presence.
Overall, Silvia has a strong background in marketing, strategy, and entrepreneurship with experience in various industries and international settings.
Silvia C. holds an MBA degree in Marketing from the University of California, Davis - Graduate School of Management, which they obtained from 2010 to 2012. In 2011, they also pursued an IMBA in Marketing from Fudan University. Prior to their postgraduate studies, Silvia attended John Swett High School, though the specific time period is unknown. Silvia later pursued a Bachelor of Arts degree in English and Chinese from the University of California, Berkeley, but the duration of their undergraduate studies is also unknown.
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