Fen Lim

Fen Lim is a marketing leader specializing in loyalty programs and customer relationship management, currently serving as a Marketing Consultant at 2P Consultancy. With extensive experience in the telecommunications sector, Fen has developed and launched successful loyalty initiatives that significantly improved customer engagement and retention. Prior roles include positions at U Mobile, where they led financial services and loyalty management, and Maxis Communications, where they held the role of Integrated Marketing & Loyalty Manager. Fen holds a Bachelor of Arts in Communications and an MBA from Capital University, both with honors.