Sam James is a senior executive who currently serves as VP Ads and Pricing at iFood and as Chairman of the Board at Ewally. They previously served as Chief Digital Officer at Grupo Carrefour Brasil (2022–2025) and as Head of Marketplace, LATAM at Uber (2019–2021), with other Uber roles including Head of Marketplace, Brazil and Director of Marketplace and Market Intelligence, LATAM. Earlier in their career, they were Managing Director (Brazil) at Helpling in 2015, and held leadership roles at Groupon UK & IE, including Senior Partner Manager (2010–2011) and Regional Director, where they led a team of 35 across sales, analytics, account management and customer services and managed Midlands revenues of $25m annually. They earned a Master of Business Administration from IESE Business School (2013–2015) and a Bachelor of Science in Economics from the London School of Economics.
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