Exact Customer
Eric Bloomfield has a wealth of experience in the technology and marketing industry, spanning over 20 years. Eric has held key roles in various companies such as Exact Customer and ROI Direct Marketing, where Eric utilized their expertise in performance marketing, technology strategy, and search operations. Eric's experience in project management and development has contributed significantly to the success of the organizations Eric has worked for.
Exact Customer
Our roots (since 2002) have been blending the art and science of direct response digital advertising. Throughout our time in the digital space, we've managed over 2,000 campaigns across all digital channels (SEM, SEO, Display, Affiliate, Lead Aggregators, etc.). Over the past five years we started seeing more and more clients starting to use lead aggregators but managing them was a real challenge. How to manage 5+ vendors all using various publishers and sub publishers, dealing with make goods, vendor optimization and how to match back each partners front end performance to our clients back end success metrics were all challenging. That's why we started Exact Customer!