We build measurement CMOs and CFOs can rely on.
There is a difference between knowing your numbers and trusting them, between reporting what happened and knowing what to do next. That gap is what costs marketing its decision confidence, and what Exactag is built to close. Marketing decisions are only as good as the numbers behind them. We make sure those numbers are right: independently collected, rigorously modelled, and fully owned by you.

Exactag is a Marketing Performance Measurement Platform that connects all the dots across channels, devices, and data sources, online and offline, into one Single-Source of Trust. Built to integrate into your existing tech stack, we adapt to your infrastructure, your teams, and your markets - at scale.
When measurement is truly independent and complete, budgets stop following platform narratives and start following real impact. For brands like OBI, Tchibo, Eurowings, and Lampenwelt, that shift translated into 10–25% efficiency gains on digital spend. 
Measurement is more than reporting and dashboards. That's why you won't find feature carousels or screenshot galleries here. What you will find: real cases, practical insights, and honest perspectives from working with leading European brands on some of the most complex measurement challenges in the market - and the people at Exactag who live and breathe this work.

Join the Exactag community. Follow if measurement is a strategic priority, not just a reporting exercise.

Exactag

Thomas Zipfel

This department focuses on providing insights and data-driven recommendations through thorough analysis.

Analytics Department

This department focuses on ensuring client satisfaction and fostering strong relationships through effective management and support.

Client Success

This department focuses on streamlining and managing the integration of various systems and technologies.

Integration Services

This department focuses on driving brand awareness and revenue growth through strategic marketing initiatives and sales operations.

Marketing and Sales

This department focuses on developing and implementing strategies to drive customer growth and enhance marketing technologies.

Exactag

Org chart

Teams

Analytics Department

Client Success

Integration Services

Marketing and Sales

Strategy and Growth

Offices