Insaf Khelladi

Insaf Khelladi, PhD, is a Full Professor and Deputy Director of the Marketing Department at Excelia, where they also lead research in energy efficiency and socially responsible markets. Previously, Insaf served in various academic roles, including Associate Professor and Adjunct Professor at multiple institutions, and held consulting positions with international organizations such as the World Bank and the International Finance Corporation. Insaf obtained a PhD in Management Sciences from Université Côte d'Azur and holds an MBA in International Finance from IAE Nice, along with a Master’s degree in Financial Economics from Université d'Alger. Their research focuses on consumer purchasing behavior, particularly concerning Generations Y and Z, and has resulted in publications in several prestigious academic journals.