I have spent over 20 years inside the tourism industry as an operator, not a consultant. I have owned and run tourism businesses, carried the risk, made the payroll, and lived the seasonal cash flow and the OTA commissions the same as the operators I now work with.
That is the part most people in this space cannot say. I have been on the other side of the desk.
I ran Aquaduck on the Gold Coast, where we grew revenue 36% in 10 months and shifted online sales from 4% to 47% of turnover. I took on the relaunch of Southern Cross Tours, a business that was 92% international and had fallen apart through COVID, and rebuilt it as a domestic operation. During the pandemic I went to bat for tourism operators directly, meeting with government ministers and politicians for the mum and dad businesses, not for myself.
What I learnt across all of it is that most tourism businesses are not in trouble because the owner is doing anything wrong. They are busy, often booked out, and still not making the money the business should make. The numbers that would tell them why are the ones no one ever showed them how to find.
That is the work I do now, through Exceptional Experiences. I help tourism, hospitality and events operators find where profit is leaking, win back direct bookings, build the systems that let the business run without them, and grow in a way that is sustainable rather than exhausting.
It starts with the numbers most owners never see. Which products actually earn their keep. The true cost of a booking on each channel. Whether pricing has kept up with rising costs. The cash position that quietly removes your options.
If you run a tourism business and you suspect the numbers should feel better than they do, the free Tourism Business Health Check takes ten minutes and tells you where you actually stand.
Start there: exceptionalexperiences.com.au

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