Simon Theriault, MSc, is a Senior Researcher specializing in UX and product strategy. They currently lead research initiatives at EXFO, focusing on complex B2B products, and previously held senior roles at National Bank of Canada and Pearson Education, where they guided UX research and strategic planning. With over 12 years of experience in both B2B and B2C sectors, Simon has collaborated with cross-functional teams to derive insights that inform product development. They hold a Master's degree in Administration with a focus on Marketing from The John Molson School of Business, Concordia University.
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