Lara Allen is a seasoned marketing professional with extensive experience in customer relationship management and digital banking. Currently serving as a Senior CRM Marketing Manager at Exinity since November 2021, Lara has previously held significant roles such as Head of Digital Banking at LGB BANK from March 2010 to October 2020, and Senior Credit Officer at Mashreq Bank from April 2008 to January 2010. Early career experience includes a position as Customer Service Officer at Emirates NBD from May 2005 to March 2008. Lara holds a Bachelor of Business Administration with a focus on International Marketing from the Université du Québec à Montréal.
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