Samuel Ip

Samuel Ip is a Web and Mobile Optimization Specialist at Exinity since February 2025, following a role as a Senior UI/UX Designer at HKT Digital Ventures where responsibilities included evaluating UX effectiveness and enhancing user journeys for various financial services. Previous experiences include positions as Marketing Officer and User Experience Designer at Cloudnifier, and a Digital Marketing Coordinator at Liana Technologies, focusing on digital marketing strategies and customer engagement. Samuel's earlier roles at Fuji Xerox and Aussia Pharma involved multimedia content creation and marketing coordination. Educational credentials include a Master of Science in Digital Transformation and Technological Innovation from City University of Hong Kong, as well as a Bachelor's Degree in Media from Macquarie University.