Laurent Badetz is an experienced professional in logistics and supply chain management, currently serving as the Western Europe Sales Engineering Manager at Exotec since October 2022, where Laurent leads a talented team in addressing customers' intralogistics challenges. Previously, Laurent held key roles such as Directeur logistique ecommerce at SNC Samada, where responsibilities included designing a new 100,000 m² site for Monoprix and launching e-commerce operations. Laurent's extensive background also includes project leadership at Groupe Casino, SAMADA, and GFM Partners, contributing to significant logistical improvements, industrial project management, and international collaborations. Educational achievements include a Master's degree in Supply Chain Design and Optimization from École Nationale des Ponts et Chaussées and an engineering degree from Arts et Métiers.
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