Alyssa Fallon

Alyssa Fallon is a seasoned marketing professional currently serving as Senior Manager, Influencer Strategy at Expedia Group since April 2024. Previously, Alyssa held the position of Senior Manager, Strategic Partnerships & Business Strategy at Walmart where efforts were focused on Walmart+ InHome. Prior experience includes roles at HelloFresh as Senior Associate, Influencer Marketing, where Alyssa launched the Factor Influencer & Affiliate Marketing program, and at BEN as Senior Manager Growth and Optimization, Influencer, driving performance in influencer marketing. At impact.com, Alyssa was a key player in brand partnerships and exceeded revenue goals. Earlier roles at TransPerfect and Commonwealth Financial Network involved account management and business development. Alyssa holds a Bachelor’s Degree in Management from the University of North Carolina at Chapel Hill and a Certificate in Digital Marketing + Social Media from NYU School of Professional Studies.