Arin

Arin is a Salesforce Administrator and Business Analyst with extensive experience in marketing cloud engagement and CRM administration. Since January 2023, Arin has been with Expedia Group, where leadership in integrating Salesforce Sales Cloud, Marketing Cloud, and Pardot has resulted in a unified Customer 360 view and personalized marketing campaigns. Prior experience includes a role at BMW Group from July 2020 to January 2023, focusing on implementing and customizing Salesforce solutions to enhance customer engagement and optimize user experiences. From January 2018 to June 2020, Arin served as a Business Analyst at McKinsey & Company, conducting gap analyses and gathering requirements for system compatibility with new business needs.