David Samson

Strategy Lead - Data & AI

David Samson is an experienced professional with a strong background in strategy and operations across the hospitality and technology sectors. Currently serving as a Strategy Lead for Data & AI at Expedia Group since August 2021, David drives the company's multi-year data strategy, optimizing the impact of machine learning on business growth. Previous roles at Expedia include Senior Manager of Product & Technology Strategy, focusing on strategic initiatives and performance optimization. David's career includes significant contributions at Deloitte UK as an Associate Director, leading commercial strategies for global travel clients, and earlier experiences in advisory roles at CBRE Hotels, as well as operational positions at Marriott and Swiss Re. David holds a Bachelor of Science (BSc) (Hons) in International Hospitality Management from EHL and completed Matura at Kantonsschule Zurich Oerlikon.

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