Soheni Arora

Soheni Arora is an accomplished design professional with extensive experience in branding, packaging, and communication across various sectors. Soheni served as an Art Director at Paper Tree from February 2018 to January 2022, where independent project execution showcased expertise in visual storytelling. A freelance Graphic Designer from 2011 to January 2022, Soheni focused on branding and packaging design. Previous roles include Design Coordinator at Sasha Association for Crafts Producers, Assistant Manager of Accessory Design at Bhartiya International Limited, and various internships, including product design at LG India. Currently, as MarCom Strategy Manager at Expedify since February 2022, Soheni leverages design experience to drive marketing communications strategy. Furthermore, Soheni ventured into entrepreneurship with Nahao Bath Range, transforming a hobby into a small business. Soheni holds a Bachelor's degree in Industrial and Product Design from the National Institute of Design, complemented by early education at La Martiniere for Girls.