Austin DeGroot is a seasoned professional in data and marketing technology with a diverse background in product ownership, SEO management, and data analysis. Currently serving as a Data Product Owner at Experian since December 2022, Austin previously held the role of MarTech Product Owner at Texas Capital Bank, overseeing a portfolio of 17 products and maintaining a strategic roadmap based on stakeholder needs. Austin's expertise in SEO was demonstrated as SEO Manager at Wpromote, achieving a 100% client retention rate while managing significant revenue, and as SEO Specialist at SocialSEO Inc, where data-driven strategies were implemented for multiple websites. Earlier experience includes a Communications & Outreach Coordinator role for the City of Austin, and foundational work in data analytics and writing consultation at The University of Texas at Austin. Austin began a career in the US Navy as an Aviation Electrician, leading training sessions for teams of technicians. Austin holds a Bachelor's Degree in Rhetoric and Writing from The University of Texas at Austin.
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