Irem C.

Irem C. has extensive experience in performance marketing across various high-profile companies, currently serving as the Head of Performance Marketing at Experian. Previously, they led global marketing initiatives at Trainline and managed performance marketing for Deliveroo, overseeing multi-million dollar budgets and diverse marketing channels. Irem contributed significantly to TripAdvisor, driving a 300% year-over-year growth in mobile traffic and managing substantial annual spends. Their earlier roles include business analysis and digital marketing consultancy, showcasing a strong foundation in data-driven marketing strategies.