Jo Shaw is an experienced content marketer and the CX Lead at Experian, where they focus on uncovering actionable insights to enhance the customer journey. Jo has a strong background in both B2C and B2B environments, demonstrating expertise in customer journey mapping, user research, and team leadership. They previously held marketing manager roles at E.ON, Home Energy Services Limited, and HomeServe, leading integrated marketing strategies. Jo also owned Just Bake from 2012 to 2025. They earned a 2:1 degree in Psychology from Coventry University.
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