Ted Smith

VP Partnership Sales, Experian Marketing Services

Ted Smith is an accomplished sales executive with extensive experience in partnership sales, data activation, and marketing services. Currently serving as the VP of Partnership Sales at Experian Marketing Services, Ted leads a team focused on enhancing partnerships through data utilization for clients in the agency and brand marketing sectors. Prior to this role, Ted was the Chief Business Officer at Audigent, significantly scaling revenue before its acquisition by Experian in 2024. With previous positions including Head of Enterprise Sales at ShareThis and Vice President roles at Adsquare and Dstillery, Ted has a proven track record of developing market strategies and driving revenue growth across diverse verticals. Ted’s early career included significant contributions at Condé Nast and The Wall Street Journal, showcasing a strong background in digital and mobile advertising. Ted holds a B.S. in Journalism from the University of Colorado Boulder.

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