MISSION: Creating an exceptional community by sharing Grand Rapids with the world.

What does that really mean? It means that we inspire tourism and conventions through short-term promotions, long-term marketing and sales strategies, and a focus on community developments that will impact the visitor experience.

WHAT ARE WE: Experience Grand Rapids is the destination marketing organization (DMO) for Grand Rapids/Kent County, Michigan. We are the only community resource devoted to marketing the destination by raising visitor awareness of the region’s brand characteristics of craft beer, music, family fun, outdoor recreation, art and culture and food. 

We care deeply about the impression we make on the people who come here. And we are constantly innovating new and creative ways to make the Grand Rapids experience even better.

Marketing

Travel & Leisure

Experience Grand Rapids

Experience Grand Rapids' headquarters in Grand Rapids, MI, United States

Doug Small

Cta Abby Jefferson

Janet Korn

This department manages and coordinates services and sales related to conventions and events.

Convention Services

The Events and Sales Team at Experience Grand Rapids plans, organizes, and promotes events to attract tourists and conventions to the Grand Rapids/Kent County area. They execute sales strategies, collaborate with local businesses, and ensure high-quality visitor experiences. Their efforts directly support the organization's mission to elevate the community by showcasing Grand Rapids as an exceptional destination for various attractions and activities.

Events and Sales Team

This department oversees and directs sales strategies and initiatives to drive revenue growth.

Sales Management

The Leadership Team at Experience Grand Rapids is responsible for steering the strategic vision and operational excellence of the organization. Comprised of senior executives, this team oversees marketing innovation, sales growth, information systems, financial management, and service quality. Their collective efforts ensure the organization successfully promotes Grand Rapids as an exceptional destination, aligning with the mission to enhance community and visitor experience.

Leadership Team

The Marketing and Sales Team at Experience Grand Rapids functions to elevate the city's profile as a premier travel and convention destination. They implement both short and long-term marketing and sales strategies, manage partnerships, create engaging content, leverage technology, and drive social media campaigns. Their ultimate goal is to inspire tourism and events that contribute to the community’s growth and enhance the visitor experience.

Marketing and Sales Team

This department manages the overall operations and guest services at the airport.

Experience Grand Rapids

Org chart

Teams

Convention Services

Events and Sales Team

Sales Management

Leadership Team

Marketing and Sales Team

Airport Operations

Offices

Experience Grand Rapids

Org chart

Teams

Convention Services

Events and Sales Team

Sales Management

Leadership Team

Marketing and Sales Team

Airport Operations

Offices

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