Jason Rivera

Jason Rivera is a seasoned strategic planning professional with extensive experience in overseeing brand strategy, research, analytics, and media strategy across multiple agencies. Currently serving as a Partner in Strategic Planning at The Carbon Crew since January 2016, Jason has previously held significant roles including VP of Strategic Planning at Piehead® and VP, Director of Brand Strategy at AMP Agency. Jason’s expertise spans various functions from consumer insights to holistic consumer engagement strategies, with a demonstrated track record of fostering bold thinking and creativity within teams. Educational achievements include a Magna Cum Laude degree in Psychology and Marketing from Bentley University, alongside specialized training in management and brand planning.