Explorer Research are the shopper experts, driving growth for the world’s leading brands. We use conscious and nonconscious research methods to understand, predict and influence shopper behavior. A leader in behavioral research, Explorer has online virtual reality simulations of all retail environments (grocery, mass, club, convenience) to enable agile shopper behavior testing.  

 How we're different . . .

1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers.

2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget. 

3. Explorer are biometric analytic experts that understand and interpret eye-tracking, facial coding, GSR, and EEG – fundamental insights to drive business growth.

A leader in Virtual Reality, our online virtual reality is ideal for packaging, planogram, POSM, and aisle re-design research. Our online VR retail platform has eye-tracking, pathway measurement and is a fully interactive environment for testing. For in-person research, we have state-of-the-art shopper labs in both Chicago and Toronto. Our labs are equipped with focus group rooms as well as life-sized virtual reality with eye-tracking. 

Our services include:   

SHOPPER INSIGHTS 
•	Planograms and Assortment
•	Signage & Point-of-Sale Marketing
•	Retail Design & Store of the Future
•	Retail Media Testing

PACKAGING RESEARCH 
•	Pack Express – Online Agile Research
•	Predesign Discovery 
•	At shelf validation research 

PATH TO PURCHASE 
•	DecisionPATH

E-COMMERCE AND UX 
•	Using simulated websites, our e-commerce testing service uses eye tracking to measure shopper engagement. 

SHOPPER ACTIVATION FRAMEWORK
•	A framework, that helps you better target shopper and trip opportunities to drive sales. 

Retail

Explorer Research

Explorer Research's headquarters in Mississauga, Canada

Mike Moussallem

Adrienne Cardy

Anne Stephenson

The Research Team at Explorer Research is responsible for designing, conducting, and analyzing shopper behavior studies using a variety of research methods, including virtual reality simulations, biometric analytics, and in-person testing. They create insights on planograms, packaging, retail design, and e-commerce experiences to help leading brands optimize their strategies for maximum shopper engagement and business growth. The team comprises roles ranging from Research Assistants to Senior Research Managers, all working collaboratively to deliver actionable shopper insights and solutions.

Research Team

The Marketing and Research team at Explorer Research is responsible for conducting cutting-edge shopper behavior studies using both conscious and nonconscious research methods. This team designs and executes immersive testing environments, analyzes biometric data like eye-tracking and facial coding, and utilizes virtual reality simulations to provide actionable insights on packaging, planograms, and point-of-sale marketing. They deliver comprehensive solutions to enhance retail design, e-commerce engagement, and overall shopper activation, leveraging their extensive experience to drive growth for top global brands.

Marketing and Research

The Vice Presidents Team at Explorer Research is responsible for driving strategic decision-making and operational excellence across the company. Each Vice President brings extensive industry experience and expertise in shopper behavior research, ensuring the highest quality of service delivery across their specialized areas. They oversee key projects, manage client relationships, and lead their teams in utilizing advanced research methodologies, including virtual reality simulations, biometric analytics, and e-commerce testing. This leadership team plays a crucial role in developing innovative research solutions that drive growth for the world’s leading brands.

Vice Presidents Team

The Leadership Team at Explorer Research is responsible for setting and executing the company’s strategic direction, optimizing operational efficiency, and driving innovation in shopper behavior research. They provide executive oversight, foster client relationships, and ensure the company's services and methodologies remain cutting-edge. This team comprises high-level executives with expertise across operations, analytics, and business growth, all working together to maintain Explorer's industry-leading position in behavioral research and virtual reality simulations.

Leadership Team

This department conducts and analyzes qualitative research to provide insights and support decision-making.

Qualitative Research

This department oversees the strategic direction and execution of technology initiatives within the organization.

Explorer Research

Org chart

Teams

Research Team

Marketing and Research

Vice Presidents Team

Leadership Team

Qualitative Research

Technology Management

Offices

Explorer Research

Org chart

Teams

Research Team

Marketing and Research

Vice Presidents Team

Leadership Team

Qualitative Research

Technology Management

Offices

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