Beth Lucente is a seasoned professional in the media and advertising industry, currently serving as a Senior Client Partner at VDX.tv since March 2020, where responsibilities include cultivating relationships with major media agencies in Canada and optimizing client campaigns. Prior experience includes various roles at Exponential from July 2015 to March 2020, where contributions encompassed maximizing campaign ROI and collaborating with sales and creative teams. At Blue Hive (now GTB), Beth acted as a Senior Associate focusing on digital strategies for Ford Canada, and previous experience at MediaCom Canada involved managing hybrid media campaigns for diverse clients. Beth holds an SCS Certificate in Digital Strategy and Communications Management from the University of Toronto and an Honours Specialization in Media Information and Technoculture from Western University.
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